As Mistress’s Director of New Business, Mike is responsible for all aspects of client acquisition, including agency marketing and PR. Prior to this, Mike was a Mistress Account Director, where he led accounts and strategy for some of our most dynamic clients. His accomplishments include improving Jägermeister’s brand perception, increasing SOL REPUBLIC’s awareness by 300% and pushing sales of Campari’s Aperol brand into double digits. Prior to Mistress, Mike was at GE, where he helped build its consumer finance brand, GE Money. Mike is a native of Los Angeles and received his MBA from the UCLA Anderson School of Management. More importantly, Mike enjoys playing beach volleyball and drinking fine tequila, but not at the same time.