Bringing Chucky to the small screen with big screams.
Services
- Brand & Creative Strategy
- Social & Content Strategy
- Brand & Campaign Creative
Outputs
- Brand Positioning
- Visual Identity & Design
- Tone of Voice
- Brand Event Activation
- Stunt Activations
- Meta Content
- TikTok/Reels/Shorts
Impact
- 1.7M+ Earned Media Impressions
Bringing an Iconic Character to Television
NBCUniversal was tasked with the bold move of introducing the iconic horror character Chucky to television, aiming to capture the attention of both new and longstanding fans amidst a media landscape crowded with content competing for viewership.
Leveraging Chucky's Unique Brand of Horror
Understanding that Chucky's brand is built on the subversion of the innocuous into the terrifying, it was key to leverage this unique twist to create buzz. Engaging fans with a blend of nostalgia and novelty, especially in a playful, interactive setting like Comic Con, could ignite excitement and encourage word-of-mouth promotion.
"I Scream" for Ice Cream
We repurposed a symbol of childhood delight—the ice cream truck—into a frightful experiential marketing stunt. Dubbing it Chucky's "I Scream" Truck, we infused the classic horror with a sense of mischievous fun, engaging fans with a chilling message from Chucky and an interactive scream-worthy experience.
A Creative Collision of Horror and Humor
The "I Scream" Truck was a screaming success, becoming the star of Comic Con with fans lining up for a taste of fright, and generating a massive 1.7 million earned media impressions. This creative collision of horror and humor proved to be a recipe for high engagement, driving tune-ins and buzz for the new TV series.
Earned Media Impressions
.M+
