We brought audiences inside Pat Cummins’ bathroom the birthplace of every Movember Mo, and used playful transformations, legendary cricket moustaches, and razor-sharp dialogue to explore the cultural history and imagination around the Mo. Pat morphs through iconic legendary cricket moustaches, before breaking the fourth wall and inviting the world to join him in championing men’s health. The result is a charming, hyper-shareable film and integrated campaign that blends humour, heritage, and heart — proudly grown with Movember, proudly shaved with Gillette — and built to inspire participation on a global scale.
