What happens when you put 12 of the world’s most kick-ass motorsports athletes in one house with a track in the backyard, a bunch of high-octane cars and a lot of NOS Energy? Watch and find out!
Services
- Media Planning & Buying
- Video Production Oversight
- Creative Development
- Connections Strategy
- Media Execution & Reporting
- Brand & Campaign Creative
- Measurement & Analytics Strategy
- Media & Investment Strategy
- Social & Content Strategy
Outputs
- Online Video
- In-Platform Execution
- Media Buying
- Video
- Campaign Creative
- TikTok/Reels/Shorts
- Meta Content
- Measurement Reporting
- Content
- Measurement Strategy
- Digital Video
- Organic Social
- Paid Media Planning
- CTV
BRIEF
In a sea of mediocre motorsports content NOS Energy needs to cut-through. Showcase the 12 NOS Energy athletes who all come from different driving disciplines. Unlike many sponsored athletes, the NOS Energy drivers are good friends and genuine characters. As a point of differentiation lean into this camaraderie while remaining faithful to the brand’s kick-ass mentality of Get After It.
STRATEGY
Let fans see a side of these athletes that they haven’t seen before while also giving them what they love - engine-screaming, tire-smoking action. And to keep fans engaged, longer-form, create story-telling moments.
SOLUTION
Find an AirBnB that has a full race track outside, and mini track inside - a speed junkie’s paradise. Rename it Neighborhood of Speed (NOS) and unleash the athletes on it. But rather than making it all about the driving, reimagine what a driver might look like on their down-time. Who guessed that they actually live in their firesuits, do the same chores you and I do…but also find any situation possible to challenge each other? And while you have all of these guys in the same place - make a ton of social content to help amplify the experience.
