To drive consideration among younger consumers, Panda Express embedded its brand directly into gaming experiences through integrations with Fortnite and Super League.
Services
- Media Planning & Buying
- Connections Strategy
- Media Execution & Reporting
- Measurement & Analytics Strategy
- Media & Investment Strategy
Outputs
- Snapchat
- Long-Form
- In-Platform Execution
- Media Mix Modeling
- Brand Programming
- Market Analysis
- Competitive & Category Analysis
- Strategy
- Social Planning
- OOH
- Media Buying
- Video
- TikTok/Reels/Shorts
- Branded Content Series
- Measurement Reporting
- Content
- Measurement Strategy
- Digital Video
- Strategic Partnerships
- Social Activations
- Brand Portfolio Planning
- Paid Media Planning
- Target Definition & Sizing
- Communications Planning
- Channel Analysis & Strategy
- Dashboard Development
- Brand Health Analysis
- Display & Programmatic
- Audio & Podcasts
BRIEF
Panda Express is one of the most recognizable brands in quick service dining—but awareness alone doesn’t guarantee consideration. The Many was tasked with helping Panda grow relevance and consideration with a younger audience, specifically within the 18–34 demographic.
STRATEGY
Instead of relying on traditional ad placements, we focused on creating participatory brand moments that live inside consumers’ existing behaviors. Gaming—where their audience spends significant time across dayparts—offered an opportunity to integrate Panda Express into experiences rather than interrupt them.
