Bang Energy•Ready Set Bang

Bang needed to redefine who they were and what they stood for without losing the unique magic in their existing brand.

Gen Z was the target audience, but trying to talk to that entire community would dilute our message and our credibility. Bang isn’t for everybody - it’s for the adventurous, the creative makers, the ones who live in the now and are out looking for the next good time. We needed Bang to tap into the world of fashion, underground music and epic unplanned moments.

‘Ready. Set. Bang’ is a new brand platform that repositions Bang as the friend who is down for anything.

The fully integrated campaign relies on a social-first strategy, with original content pieces plus video and static assets shared across multiple touchpoints.

To highlight that Bang drinkers are always at the forefront of what's going down, executions display dynamic and candid scenes of real adventures and spontaneous moments expanding Bang Energy’s street reputation across its entire brand ecosystem.

This work is the launch platform to invite future and current consumers to participate with the brand as it begins to bring this new area to life.