A Deep Dive with Andy Craig: The Intersection of Strategy and Planning in Modern Advertising

From shaping iconic music campaigns to leading the eBay portfolio at The Many, Andy Craig has consistently pushed the envelope when it comes to strategic thinking. But it’s not just about creating advertising campaigns; it’s about building participatory brands. We sat down with him to explore the differences between strategists and planners, the value of ‘Shot on iPhone’ campaigns, and much more. Don’t miss the full interview where he discusses how strategy serves as the blueprint that can distill the vast complexities of a client’s needs into clear and inspiring directives.