Creative Promotion and New Hires

In May 2024, The Many, an independent creative and strategic advertising agency, announced significant changes to its creative team, including the promotion of Amy Matheu to Creative Director and the addition of two new hires: Creative Director of Design, Mint Li, and Associate Content Director, Kevin Sullivan.

Amy Matheu Promoted to Creative Director

Amy Matheu's promotion to Creative Director follows two years of notable contributions as the creative lead for Panda Express. Under her guidance, the brand achieved its most successful Lunar New Year activation and launched the integrated 'However You Panda' campaign, which led the quick-service restaurant (QSR) category in effectiveness and conversion.

Her leadership has been instrumental in challenging industry conventions and fostering strong client relationships.

Appointment of Mint Li as Creative Director of Design

Joining The Many as Creative Director of Design, Mint Li brings a wealth of experience from her previous roles as Creative Director and Design Director at Rosewood Creative and Art Director at Fullscreen Media.

She is expected to introduce a fresh design perspective to the agency, leveraging her expertise in global design systems and production innovation.

Kevin Sullivan Joins as Associate Content Director

Kevin Sullivan has been appointed as Associate Content Director, a newly defined role within The Many. He previously served as Content Creator and Creative Producer at Movers and Shakers, working with clients such as e.l.f. Cosmetics and Target.

Sullivan's experience in developing strategic content is anticipated to enhance the agency's approach to brand storytelling and social media engagement.

Strategic Growth and Talent Development

These appointments reflect The Many's commitment to strategic growth and talent development. The agency has been expanding its creative team to meet the demands of new project wins and to foster a culture of innovation. The promotion of Matheu and the hiring of Li and Sullivan are part of this broader strategy to enhance the agency's creative marketing capabilities and deliver impactful campaigns for clients.

By strengthening its leadership team with experienced professionals, The Many aims to continue delivering innovative solutions and maintaining its position as a leading agency in the advertising industry.