eBay Motors Brings High Octane Thrills From Part to Finish in Latest Content Series, Between 2 Rides

Episode 2 of Sellers’ Club for @ebaywatches is here, and this time, its focus is on women in the watch industry. 

For decades, the watch industry has been dominated by men. From gender classification to advertising campaigns, women’s voices are rarely called upon in the world of watches. But the tide of change is upon us, and that time is now.

“Getting to highlight a strong cast of women who are paving the way in the watch world was amazing,” said Mars Milisic, Creative Director at The Many. “Not only did they bring some of the most interesting timepieces to talk about, but their passion and credibility shined. Watch out, watch world, the ladies are here to make waves.”

The second installment in the series features women from two of eBay’s top-selling luxury watch storefronts and one prominent watch collector from across the globe — Caroline Kallman Joffe of @watchbox, Viktoriia Kholevchuk of @chronostorenyc, and Misha Daud, also known as @watch_fashionista. In the just over five-minute short film, the trio discusses and shares some of the world’s most unique timepieces across four segments — Conversation Starter, Rule Breaker, The Big Flex and Future Forward. As they exquisitely draw viewers in with their knowledge of luxury watches, the women introduce what makes their love for watches so special, sharing with viewers their favorites including a rare Rolex ‘Khanjar’ Day-Date from Oman and a cosmic H. Moser & Cie x MB&F Endeavour Cylindrical Tourbillon.

As the largest marketplace for authentic parts and accessories, eBay Motors is reaching automotive enthusiasts where they’re spending the most time, YouTube, the most popular platform among Gen Z, the second-highest total volume platform for the automotive category, and the second most popular platform for Parts and Accessories. And as a team of gear heads themselves, eBay Motors knew that connecting with enthusiasts who are continuously looking to fuel their passions would require breaking the gridlock of category norms. The solution? A recurring series with leading automotive creators and the highest caliber, heart-pounding automotive footage that stands out and excites both enthusiasts and novices alike.

“People don’t subscribe to videos. They may like them, possibly comment on them, and hopefully share them – but people only subscribe to channels that consistently pump out interesting content,” noted AJ Rivvers, Group Creative Director at The Many. “Launching Between 2 Rides as an episodic series, covering different subcultures, was important to demonstrate our commitment to the auto communities, and give us a calendar to plan around as we fire up even more content in the future.”

The series was produced by The Many’s sister agency, Plus Plus Productions, and directed by Trevor Paperny, who’s been at the helm of a decade’s worth of thrilling content for NOS Energy Drink, including his feature film directorial debut for For the Love of Dirt. Paperny’s cinematic approach delivers an adrenaline-filled rush that helps eBay Motors raise the bar on long-form content, the kind that automotive enthusiasts didn’t realize they were craving until now.

The series is ready to play at youtube.com/ebaymotors, and @ebaymotors on Instagram and Facebook. Check out the full season trailer below!