Our Collective Triumph with Dunkin's "The DunKings" at the Super Bowl

At The Many, we've always believed in the power of community over the mere dazzle of celebrities. So, when Dunkin' decided to roll out "The DunKings" at Super Bowl LVIII, it wasn't just the star-studded lineup of Ben Affleck, Matt Damon, and Jennifer Lopez that caught our eye—it was the ad's genius in fostering community participation. Rated #2 on the USA Today Ad Meter and amassing over 4 million YouTube views, this campaign is a testament to our ethos: greatness is achieved through collective participation.

Our own Josh Paialii, sharing his insights with MediaPost’s QSR Insider, underscored that amidst a Super Bowl brimming with celebrities, it was the invitation to engage that truly set Dunkin' apart. A sparkling example of building connections that extend far beyond the ad itself.