02.27.2024
Our Creative Fuse Lit Up for Panda Express' Latest Blast
We don't just launch campaigns; we launch celebrations. True to this spirit, we're ecstatic to share our latest pyrotechnic marvel for Panda Express: "Firecracker Shrimp is Back with a BANG." This campaign doesn't just announce the return of a beloved dish; it propels it into the stratosphere, wrapped in a spectacle that's as explosive as the dish itself.
In crafting this campaign, we ventured beyond the ordinary, catapulting Firecracker Shrimp into a cinematic universe where the laws of physics gently bow out, allowing taste and imagination to reign supreme. The pièce de résistance? A Mandarin-translated cover of Charli XCX's hit "Boom Clap," infusing every frame with an energy that's palpable. This isn't just advertising; it's our tribute to the dynamism of flavors and the joy of culinary fireworks.
We’re reminded of our mission: to create not just ads, but cultural moments that resonate, engage, and, most importantly, bring people together in celebration. With Panda Express, we've done just that, serving up a dish and a campaign that are impossible to ignore.
Here's to the power of creativity, community, and, of course, a little bit of culinary magic. Join us as we continue to push the boundaries of what advertising can be, one explosive campaign at a time.