Unveiling the Future: Insights from The Many’s iab NYC Adventure

The Many's own Crystal Chou, Group Media Director, and Alex Huang, Digital Director from our Connections team, recently returned from the iab events in New York City, armed with insights that promise to enrich our approach to digital marketing and participatory culture.

At PlayFronts, Crystal saw firsthand how in-game advertising has matured into a critical component for engaging with younger audiences. She highlighted its evolution, saying, "in-game advertising has become a staple of marketers’ channel mix," pointing towards a future where marketing is as much about immersive experiences as it is about messages.

Alex, from his experience at the iab Tech Lab, brought back key learnings on the shifting sands of data privacy. He noted, "We're keeping our ear to the ground, staying ahead of the data landscape’s changes," reinforcing our dedication to navigating these complexities with grace and foresight.

These insights crystallize our push to not just follow trends but to lead with thoughtful, engaging strategies that resonate deeply with audiences. By weaving some of our guiding principles, we aim to create spaces where our audiences don’t just observe but actively participate.

As we apply these fresh perspectives to our work, we're excited about the deeper connections we can forge between brands and their communities, fostering interactions that are genuine, secure, and mutually rewarding.

Stay with us as we continue to explore this journey, embracing the shifts and opportunities that lie ahead with optimism and strategic innovation.