We’re excited to release “Go Limitless,” our latest campaign for Biofreeze that takes viewers on a hard-hitting journey of personal achievements. The fully-integrated campaign inspires everyday athletes to set goals, make progress and achieve their dreams. The work further establishes the brand’s vision and mission to go beyond being known solely as a pain relief company, but a catalyst for people to stay active and “Feel No Limits.”

Featuring Nike Master trainer Traci Copeland, former SoulCycle instructor Charlee Atkins and hybrid athlete Ryan Klarenbach, the spot brings Biofreeze into the purview of today’s fitness culture. As each influencer begins to reach their wall, Biofreeze cools their pain and enables them to keep pushing forward.

While Biofreeze continues relationships with professional athletes like NBA star Damian Lillard, “Go Limitless” purposefully reaches beyond the world of professional sports to appeal to and invite everyday athletes into the brand. The campaign includes broadcast, social, digital and radio extensions combined with influencer engagement. Go Limitless is a follow-up to the brand’s last integrated marketing campaign earlier this Winter.

Biofreeze is the #1 Clinically Recommended pain relief product, which is scientifically proven to provide fast-acting, long-lasting and powerful pain relief. Athletes have been turning to Biofreeze for over 25 years as their secret weapon to keep them performing their best. Biofreeze can be found at retailers nationwide.

Watch a few of the spots below or read more in The Drum.

Client:
Head of Global Consumer Engagement – Caitlin Schneider
Chief Marketing Officer – Michael McGoohan

Agency:
Partner, Executive Creative Director – Blake Marquis
Partner, Executive Strategy Director – Christian Jacobsen
Art Director – Adam Valley
Copywriter – Nate Stroot
Junior Art Director – Kristi Hughes
Producer – Kimberly Vorse
Sr. Producer – Morgan Menco
Brand Director – Maggie Cadigan
Managing Director, Brand & Social – Todd Lombardo
Director of Project Management – Iman Forde
Project Manager – Madison Merhoff
Project Manager – Adam Hodges
Director of Social Strategy – Matthew Smith
Director of Social Strategy – Kristin “KB” Busk
Community Manager – Conner Needham
Sr. Designer – Zachary Williams
Designer – Elvis Sierra
Motion Graphics Designer – Maria Favela
Jr. Designer – John Duch
Designer – Isabella Sabino

Production:
Production Company – JOJX
Director – ESTEBAN

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