Did you hear about Chipotle’s attempt at free guacamole this National Avocado Day? So did we—and we decided to lend free-guac-expert QDOBA’s helping hand.
Not only has QDOBA been giving free guacamole with entrées for years, they don’t need to rely on made-up holidays, promotional events, apps, and coupon codes to get the job done. Given Chipotle’s newb status, we couldn’t resist giving a playful nudge.
That nudge came by way of a delivery truck loaded with 1,616 lbs. of avocados and a social media activation to get the message out. Making the rounds to multiple Denver Chipotles, we were able to troll the guac-is-extra giant on its home turf—we even paid a visit to their original flagship restaurant.
While the stunt was live for only one day, its impact lasted much longer. Not only did it generate significant buzz for the brand with over 100 million earned media impressions from BuzzFeed to CNBC and even Reddit, more importantly, the avocados were donated to the Food Bank of the Rockies and helped feed the hungry.
Watch the video and see people’s reactions on social media below.
This latest stunt comes on the heels of another round of savage trolling, just a few months earlier. Check out our reaction to Chipotle’s queso release, here.