We’re excited to onboard three new senior Mistresses—Laura Hoffman, Brittany Berman, Eric Privott.

Laura joins the brand group as Brand Director and will lead a number of accounts including Campbell’s Fresh and Pearson. Laura comes to Mistress by way of 72andSunny LA, where she worked on Starbucks, Tillamook, and Dropbox. Laura loves food, is a burgeoning surfer, carries three pairs of glasses, and tried camping once. In other words, she lives the LA dream.

Eric also joins Mistress as Brand Director and will lead the charge on recently-won iFLY, as well as NOS/Full Throttle energy drinks. As an 11-year Martin Agency vet, he’s worked on brands including GEICO, Walmart, UPS, Purina, and Comcast. Eric is an overall sports enthusiast, particularly baseball, which he played at the collegiate level. As husband and father of two, and new Angeleno, he looks forward to supporting the Dodgers at Chavez Ravine with his family.

Brittany, formerly at Saatchi & Saatchi, is welcomed as a Senior Strategist. Having worked on multiple facets of the Toyota brand, she will apply her background in consumer research and analysis on behalf of Mistress’s Food & Beverage portfolio, as well as ibotta, Walmart, and Campbell’s Fresh. She also the proud puppy parent of Ryder, the latest (and smallest) Australian Shepherd to join the Mistress dog pack.

“This has been a really big year for Mistress. Not only are we humbled by the caliber of talent we’re attracting, we’re excited by the momentum that continues to build,” says Amir Haque, partner at Mistress. “We see great things on the horizon.”

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