Data & Analytics
Every part of advertising is a creative process - strategy, creative, media, production - and it all runs on insights born from data of any type. This requires a culture that gets excited rather than intimidated by lots of data along with the internal data chops to make it actionable.
With worldwide data doubling every two years
(a little faster than that actually) and new sources of
information growing at a similar rate, we need to
gather, scrub, and curate sources to make them
available, understandable, and compelling.
From first party to third party, primary to syndicated, direct to inferential,
and across every channel and business vertical, we integrate data
sources to create something more valuable. We develop ideas that we
can test and stories that can be told.
Ultimately the stories we find are powerful only if they can spread to others.
Potent visuals that show rather than tell can be the difference-maker for broad buy-in.