Did you catch the Academy Awards last night? If you did, you may have seen Stitch Fix’s new brand film and the launch of its first-ever brand campaign. The full :60 spot aired Sunday evening just before the Oscars in Los Angeles, New York, San Francisco, Chicago, and other key markets.

Stitch Fix is a fast-growing online personal styling service that takes the time to get to know its customers, creating personalized experiences that are unique, relevant and fun. It exists to help people discover the clothes they love; clothes that fit them and their lifestyle perfectly. So when they tapped us to help lead their creative for 2019, we couldn’t help but get excited.

Working with Stitch Fix to develop their first-ever brand campaign, we’re helping the team celebrate and elevate the reasons people get dressed for all of life’s moments, big and small. Using February’s major fashion moments as a platform, our campaign speaks to consumers about how Stitch Fix can help them have that red carpet confidence and experience every day of the year.

Led by an all-female team comprised of Associate Creative Directors Celine Faledam and Rachel Guest, Strategy Director Melissa Cabral, and Brand Director Laura Hoffman, our work captures how Stitch Fix makes the luxury of personal styling accessible to everyone, centering around the message of “everyone deserves to be seen.” We’ve developed a brand strategy that hones in on inclusivity and pushes against the elitism of styling and high-end fashion advertising, while also crafting a communications approach that informs all campaign touch-points including Stitch Fix’s Red Carpet activation.

The campaign includes brand films that began airing during yesterday’s Oscars and upcoming extension films that highlight the key aspects of the brand’s unique position in the marketplace.

Read more in Ad Age or watch the spot below, and keep your eyes peeled for more to come!

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