Amazon’s activation for its original series The Marvelous Mrs. Maisel was the talk of Los Angeles as they transported people back to the rich era of 1959 through solid partnerships with goods and services around the L.A. area. “Maisel Day” caught the attention of commuters when they messed with one of the freeways, adding to the already brutal traffic situation. The Chevron around the corner from our office was serving up gas at 30 cents per gallon, causing cars to be backed up for miles! It received massive media coverage and, honestly, we were impressed.
The activation generated some spectacular earned media and caught the attention of everyone at The Many, especially partner and ECD Damien Eley. Read his thoughts in The Drum for Creative Director’s Choice.