How would an Instagram without like counts disrupt social media marketing?

“As marketers, we should already be planning for the apocalypse of the loss of likes. Strategies should already be in place. Conversations around resetting brand goals, sales KPIs and brand health trackers, and reassessing the purpose of content, need to start happening with clients.”

The Many’s Director of Social Strategy, Kristin “KB” Busk, discusses how an Instagram without like counts disrupts social media marketing, and what marketers can do to about it.

Read the full op-ed in The Drum.

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