Maybe we should cue the Rocky theme song because this photo does give us that winning spirit, but in any case, we’re proud to announce that Melissa Cabral has been elevated to the role of Group Strategy Director to champion the growth of the department.

And, there’s more! Kristin ‘KB’ Busk has also been promoted to Director of Social Innovation and Andrew Cunningham has joined the group as Social Strategy Director.

Cabral’s vision is to foster an environment that encourages diverse perspectives and ways of thinking, “I believe if you want to make culturally relevant work, you need to have the utmost respect for the human experience,” says Melissa. “As a woman of colour who identifies as queer, I’m proud to be part of an agency where I can bring my whole self to work every day and have that be seen and recognised.”

The restructuring of the team will add to our growing strategic capabilities across brand performance, research and data, and social to collaboratively unlock brand tensions and insights.

Read the full piece on LBB, MediaPost, The Drum and Campaign.

Pictured left to right: Jaclyn Vansloten, Amir Haque, Brittany Berman, Andrew Cunningham, Melissa Cabral, Christian Jacobsen, Matt Smith, Kristin ‘KB’ Busk.

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