Understanding the value of saying “no” is critical to success in advertising. Partner Amir Haque, who heads up The Many’s growth and business development strategies, shared his thoughts on how saying no has benefited our agency culture and relationships and propelled us into winning seven new clients since January.

“Leadership doesn’t necessarily feel it when a new client comes on that maybe isn’t the best fit, but saying no shows our team that we give a damn about their experience showing up to work every day. You can poison your culture by saying yes to the wrong things.

At one point we took a look at our long-term growth goals and made the decision to say no to pitches so we could invest in our existing clients. It supported what we wanted to achieve as an agency in terms of relationships, the kind of work we want to do, and spiked our growth.”

Read the full piece and what other industry veterans have to say in Ad Age.

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