Meet Josh Paialii, our creative director in The Many Boston office. As the year comes to an end, Josh reflects on the creative greatness that came out of 2019 in an interview with Muse by Clio.

From his proud moments working with an amazing team at Netflix Creative Studio developing an anti-trailer for Love, Death & Robots to becoming passionately envious of the Jersey Assurance campaign by American Express to witnessing the exciting developments of branded partnerships in gaming, like many of us, he’s looking forward to how 2020 will continue to push creativity in brave new directions.

Here’s a sneak peak…

Well, I’d be remiss not to mention that the 2020 election is going to play a major role in the way brands and agencies behave next year. But, I predict that brands will have the biggest influence on a local level. Not just taking stands on general policies or even the top of the ticket, but the specific measures affecting individual communities. We’ve become surgical in the way we can hyper-target audiences. If brands are brave enough to stand for something in 2020, they might just benefit from staying laser-focused.

In the spirit of not starting another holiday dinner debate though, I’ll give you one more prediction for 2020. TikTok. All the TikTok brand pages your little heart desired.

Read the full interview and what other creative leaders are predicting in 2020 in Muse by Clio.

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