FX has tapped Mistress to build a social campaign and run community management for their hotly anticipated original series TRUST, starring Donald Sutherland, Hilary Swank, and Brendan Fraser. Directed by Academy Award winner Danny Boyle, the drama follows the fortunes and misfortunes of one of the richest families in history.

The first effort of the social campaign dives deeper into the themes of the show, introducing characters and presenting commentary like “Where is the money, Paul?” around augmented reality videos, infographics, “Trust Magazine” canvas ads, and even “living art,” made by transforming beautifully shot moments from the show into moving paintings . Visually, the campaign also delves deep into the vintage textures of the 1970s – both in England’s dreary, stately countryside, and Italy’s hot-blooded criminal underbelly.

Trust debuts Sunday, March 25 on FX. Get deeper into the story on Facebook, Twitter, and Instagram.

 

FX Trust SOcial promo

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