At this year’s Social Media Week Los Angeles, The Many hosted a panel discussing how marketers can identify the right amount of risk-taking in a socially connected world. Moderated by our Director of Social Strategy, Kristin “KB” Busk, the panel includes Maycie Timpone, Executive Director, Video and Social Media at Buzzfeed, Kim Vo, Senior Manager of Brand Content Strategy at Walmart, and Grant Knapp, Director of Creative Strategy at QDOBA, who share their perspectives on taking risk in 2019.
With more than 60% of the world population connected via social media, brands are increasingly being asked to take stands on hot-button topics online to establish brand loyalty and increase brand love. But with the power to instantly align or alienate consumers with the click of a button, the question becomes, how much risk should brands actually take?
How much risk is too much? Can risk translate into a competitive edge? How can marketers go head-to-head with their rivals?
Watch the full panel below.
Watch the interview with KB, our Director of Social Strategy.