Big And Small

With billions of dollars raised since its launch in 2010, and a community of more than 50 million donors, GoFundMe is the world’s largest social fundraising platform. For years, the crowdsourcing platform leader has been changing the way the world gives, but after a number of highly public campaigns to support catastrophic disaster recoveries, GoFundMe was looking for more small-scale campaigns and called on The Many (formerly Mistress) to help communicate this.

As a way to change public behavior and grow the GoFundMe’s user base, The Many opened the aperture of how people perceive the brand with a nationwide television ad, “Big and Small,” which featured a voiceover by actor, Edward Norton.
GoFundMe National TV Spot


Increase in
Website Traffic


Increase in
“Small” Campaign Starts